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Progressive Web Apps are experiences that combine the best of the web and the best of apps. They are useful to users from the very first visit in a browser tab, no install required.
As the user progressively builds a relationship with the app over time, it becomes more and more powerful. It loads quickly, even on flaky networks, sends relevant push notifications, has an icon on the home screen, and loads as a top-level, full screen experience ...
According to a recent insights from Google, new research done in collaboration with Ipsos indicates that users are choosing video as a quick and personal way of getting information about brands. These findings raise the inevitable question:
"Should I'be running an online video strategy as part of my marketing mix, or am I missing out?"
Recent studies show that the relationship between digital and in-store shopping is far more nuanced and interconnected than we may think.
In gaining an understanding of the impact of digital on in-store shopping, we were able to debunk three common retail myths. We also identified ways retailers can use digital more effectively to connect with consumers ...
