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Create an interactive platform for the marketing of a new payment switching service based on new tech product service from 98 degrees Strategic Management Services called 98 Transact. Our team was asked to come up with a brand identity, sales and marketing collateral as well as the online assets. The brand objective? Create a highly engaging and supremely Tech look and feel and capture the personality of a "Hero" archetypal brand.
Clean, sophisticated and digitally endowed, the creative approach took inspiration from laser cut lettering which exude a sharp, highly performance motivated look and feel. Colour and texture were selected to match the archetypal promise - "Complex challenges? - We'll get it done".
An exciting, high impact brand identity with an effective suite of collateral elements provided high engagement and generated significant interest for the sales process at 98 Transact. New business has seen a consistent and formidable growth over the past financial year owing in part to a professional brand image.
An exciting, high impact brand identity with an effective suite of collateral elements provided high engagement and generated significant interest for the sales process at 98 Transact. New business has seen a consistent and formidable growth over the past financial year owing in part to a professional brand image.
