The beginning of a new era for Blue Living! Lead by their tenacious visionairre Jo Morreira, Blue Living was to embark on an exciting next chapter of their story including some bold new ideas driving a new website. We were tasked with fully evaluating the business and understanding the nuances of how the business model worked - then asked to come up with a new and inventive approach to assisting Blue Living's digital transformation journey

Bold, minimalistic and really easy to use. These were the key tenets we were aiming to hit when we sat down and began the ideation process. After many iterations to the User Interaction blueprints and hours pouring over the ideal look-and-feel we came up with what represented a giant leap into the digital future.