Rothco
Corporate Identity / Brand Launch / Marketing & Sales Collateral / Website
The Brief

Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident,

The Concept

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham

Results

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

Results

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

credits
STRATEGY
Mark Watkinson
/
creative direction
Frank Coerlin
/
art direction
Sam Jefferies
/
design
Cavin Erasmus
/
Ux
Rob Glinzler
/
copywriting
Nicola Kotze
/
development
Fabio De Abreu
/
What a terrific job, our expectations were exceeded by a long margin. An excellent strategic analysis and some brilliant creative work are the key ingredients to the iTribe magic. Well done guys and a huge thank you from the team at Rothco.
Rob Wyche - CEO, Rothco
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